About Me

photo of Drew Brophy

I'm an insatiably-curious brand builder, media creator, and entrepreneur. I want to make the world's growing complexity more understandable and manageable. I'm currently providing brand development, production, and digital consulting, as I bootstrap Meteoric, a data storytelling application.

I began my career establishing the strategy and creative practices at Brophy, a marketing company founded by my great-grandfather. As a branding and go-to market strategy professional, I have led the rebranding of several global firms — through research, strategy, identity redesign, and launch — as well as led enterprise website redevelopments, multi-country video projects, and employer value proposition development. My clients have ranged from Guardian Glass to White Castle, Federal-Mogul Motorparts (now Driv) to Dior.

In addition to strategic and branding experience, I am an active digital products developer, UX designer, and video editor.

I've been the chair of the EyesOn Design Awards, the preeminent automotive design awards, for the past 8 years. Since taking on the chairmanship, I have led a team that has raised over $750,000 for research aiming to restore sight to the blind. I have provided message consulting for Detroit Horse Power after-school programs and Detroit 1967: Looking Back to Move Forward, the groundbreaking community engagement project on racial tension in the metro area.

I was an Echols scholar at the University of Virginia, where I majored in history and published papers on American intelligence contracting and the evolution of late 20th century political thought.

1990s camcorders
Detroit flag
Jeepster convertible
University of Virginia logo
DNA in a star
1990s camcorders
Detroit flag
Jeepster convertible
University of Virginia logo
DNA in a star

Started making films in elementary school

Live in Detroit and volunteer with local organizations

1949 Jeepster driver

Attended University of Virginia as an Echols Scholar

Taught myself JavaScript during COVID

Started making films in elementary school

Live in Detroit and love volunteering there

1949 Jeepster driver

Attended University of Virginia as an Echols Scholar

Taught myself JavaScript during COVID

Skills

I'm constantly building my skills base — striving to practice and perfect the skills I have and learning new ones.

Brand Building

Among my work, I have led global branding projects, enterprise website redevelopments, and product launches.

  • Discovery & Research
  • Strategy
  • Website Development
  • Asset Planning
  • Brand Guidelines
  • Copywriting
  • Digital Advertising
  • Design Thinking

Digital Products

I combine hands-on design and developer expertise with agile project management. Whether you need me to create or lead a product development team, I can help achieve your goals.

  • UX Design (Figma)
  • NextJS / React (primary)
  • HTML / CSS / TypeScript / JavaScript (primary)
  • Webflow
  • Firebase / SQL / GraphQL
  • Python (secondary)
  • Swift / Flutter (learning now)
  • Many other tools

Creative Direction

I have quarterbacked great teams of experts (and worked alone) to tell stories. From writing to post-production, I've helped create mission-critical media.

  • Website & Owned Media
  • Social Media
  • Video
  • Brand Guidelines
  • Photography
  • Collateral
  • CG Imagery and Video
  • Motion Graphics

Leadership

Though I've always been employed at a smaller company, I've been integrated in Fortune 500 environments as well. Developing startups and running my own business has further enhanced my business skills.

  • Strategic Planning (for-profit & non-profit)
  • Sales (including key accounts)
  • Proposal & Pitch Development
  • Managerial Accounting
  • Serving on Management Teams
  • Hosting International Meetings
Isometric photo of Guardian Glass brand guidelines
Guardian Glass logo
Employees of Guardian Glass
Brand elements of Guardian Glass
Scientist holding a glass sample in a Guardian Glass facility
Ballerina dancing in front of many mirrors
Human resources collateral for Guardian Glass
Family with baby in front of large window
Rendering of Guardian Glass door

Brand Development

Guardian Glass

Watch Anthem
Federal-Mogul Motorparts guidelines
Screenshot of girl in anthem video
Screenshot of Federal-Mogul Motorparts brands
Screenshot of tablet from anthem video
Screenshot of trainer explaining an engine to student

Brand Development

Federal-Mogul Motorparts

Watch Anthem
Different devices using the Ralph Wilson Agency website
Brand guidelines from Ralph Wilson Agency

Brand Development

Ralph Wilson Agency

Visit Site
Ahee holiday catalog
Ahee holiday billboard

Creative Direction

Ahee Jewelers

Screens previewing Oughta platform

Digital Experience

Oughta

Visit Site
Screenshot of car seat sensing a person's temperature after exercising
Screenshot of woman laying down reading with a fire roaring in the foreground
Screenshot of a woman sitting in a vehicle
Screenshot of a seat being manufactured

Creative Direction

Gentherm

Watch Film
Screenshot of executive discussing EyesOn Design program
Screenshot of doctor smiling as she discusses her research
Screenshot of designer drawing
Screenshot of a visual prostetic prototype

Creative Direction

Henry Ford Health

Watch Film
Screenshot of vehicles racing in Shanghai
Screenshot of vehicle stopping at a stop sign
Screenshot of vehicle in a body shop
Screenshot of old patent applications for motor parts

Creative Direction

Federal-Mogul Motorparts

Watch Film
Front and back cover of Detroit Horse Power folder
Inside of Detroit Horse Power folder
Detroit Horse Power mailing front and back cover
Detroit Horse Power mailing inside

Brand Development

Detroit Horse Power

Work Together

I am working with companies to help build their brands and deliver value for their stakeholders. Please contact me if you would like to work together.